We use cookies and similar technologies to operate our website, improve your experience, and understand how our Services are used. This policy explains what these technologies are, why we use them, and how you can control them.
If you have any questions, contact us at privacy@avala.ai.
What Are Cookies?
Cookies are small text files that websites store on your browser or device. They are widely used to make websites work, improve performance, and provide information to site owners.
How We Use Cookies
We use cookies for the following purposes:
Essential Cookies
These cookies are required for the Services to function. They enable core functionality such as authentication, security, session management, and accessibility. You cannot opt out of essential cookies because the Services will not work without them.
Examples: Login session tokens, CSRF protection, load balancing, cookie consent preferences.
Analytics Cookies
These cookies help us understand how visitors interact with our website — which pages are visited most, how users navigate between pages, and whether they encounter errors. All data collected by analytics cookies is aggregated and anonymous.
Providers: Google Analytics, Vercel Analytics, Mixpanel.
Functional Cookies
These cookies remember your preferences and choices (such as language, region, or display settings) to provide a more personalized experience. They may also be used to remember changes you have made to customizable parts of the Services.
Marketing Cookies
These cookies track your activity across websites to help us and our advertising partners deliver ads that are relevant to your interests. We use these cookies sparingly and only on our marketing site — they are not used within the Avala platform (Mission Control).
Providers: LinkedIn Insight Tag, Google Ads.
Types of Cookies
| Type | Description | Duration |
|---|---|---|
| First-party cookies | Set by Avala directly on our domains | Varies |
| Third-party cookies | Set by external services (e.g., Google, LinkedIn) that provide analytics, advertising, or functionality | Varies |
| Session cookies | Temporary cookies that are deleted when you close your browser | Browser session |
| Persistent cookies | Remain on your device for a set period or until you delete them | Days to months |
Specific Cookies We Use
| Cookie | Provider | Purpose | Type | Duration |
|---|---|---|---|---|
__session | Avala | Authentication and session management | Essential | Session |
cookie_consent | Avala | Stores your cookie preferences | Essential | 1 year |
_ga, _gid | Google Analytics | Website analytics and usage patterns | Analytics | Up to 2 years |
mp_* | Mixpanel | Product analytics and feature usage | Analytics | 1 year |
_va_* | Vercel Analytics | Performance and page view tracking | Analytics | Session |
li_fat_id | Ad attribution and conversion tracking | Marketing | 30 days | |
_gcl_* | Google Ads | Ad conversion tracking | Marketing | 90 days |
This table may not be exhaustive. We update it periodically as our use of cookies changes.
Similar Technologies
In addition to cookies, we may use:
- Web beacons (pixels). Small transparent images embedded in emails or web pages that help us track whether content has been viewed or an email has been opened.
- Local storage. Data stored in your browser's local storage to remember preferences and settings across sessions.
- Device fingerprinting. We do not use device fingerprinting to track users.
Your Choices
You have several options for controlling cookies:
Browser Settings
Most browsers allow you to view, manage, and delete cookies through their settings. Note that blocking or deleting cookies may affect the functionality of the Services. For instructions:
Opt-Out of Analytics
- Google Analytics: Install the Google Analytics Opt-Out Browser Add-on
- Mixpanel: Visit Mixpanel's opt-out page
Opt-Out of Interest-Based Advertising
- Digital Advertising Alliance (US): www.aboutads.info/choices
- European Interactive Digital Advertising Alliance (EU): www.youronlinechoices.eu
- Network Advertising Initiative: www.networkadvertising.org/choices
Global Privacy Control
We honor the Global Privacy Control (GPC) signal. If your browser sends a GPC signal, we will treat it as a request to opt out of non-essential cookies and tracking where required by applicable law.
Do Not Track
There is no uniform standard for Do Not Track (DNT) browser signals. We currently respond to the GPC signal as described above but do not separately respond to DNT signals.
Updates to This Policy
We may update this cookie policy from time to time to reflect changes in technology, law, or our business practices. The updated version will be indicated by a revised "Last Updated" date at the top of this page.
More Information
For details on how we collect, use, and protect your personal information, please read our Privacy Policy.
For questions about this cookie policy, contact us at privacy@avala.ai.